agriculture industry in australia Prof. Patrick Wall on the business of meat production at BCBC 2015

At the 2015 British Cattle Breeders Club annual conference, Prof. Patrick Wall, from University College Dublin, spoke to delegates about the business of meat production, and posed the question to farmers: 'What business are you in?'

With a growing world population and increasingly affluent middle class in the emerging economies, the demand for high quality food is increasing. The future for the agri- food industry is looking good, provided adverse publicity associated with a) Food Safety, b) Animal Welfare, c) Health and Nutrition and d) Environmental Impact can be avoided. Headlines like “red meat causes cancer” and “saturated fats clog up your arteries” undermine consumer confidence in beef. The sector needs to take a proactive approach to address consumer concerns.

In this short video, Prof. Wall outlines the key points of his presentation.

The full presentation and audio commentary will be available from www. http://cattlebreeders.org.uk soon.

agriculture industry in australia Prof. Patrick Wall on the business of meat production at BCBC 2015
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